ArchetypeTechBook a call
Pre-seed · Build something worth funding.

You are moving fast in a direction nobody has confirmed.

Pre-seed rewards conviction and punishes it in equal measure. The decisiveness that gets a product built is the same decisiveness that commits you to a direction before the evidence is in, and a year spent building the wrong thing well is the most expensive mistake available at this stage. For AI-native companies there is a harder question underneath it: whether the intelligence is the product, or a feature attached to something that would survive without it.

Thesis

At pre-seed, product, engineering, AI, customer discovery and fundraising are inseparable. Every decision changes what gets built and whether the company becomes fundable.

How we work with you here.

There is no organization to install anything into yet, so we work in short dense cycles with the founders. The output is a decision you can act on this week, not a document you file.

What that looks like

Fixed in scope and shaped to the stage. Most companies start with whichever one matches the constraint above. Cost is settled on the call.

See every engagement →

Not sure this is your stage?

The scorecard takes two minutes and asks for no email. It tends to be a faster way to find the binding constraint than deciding in advance.